2011 marks a year of great change for the United Way of Greater Victoria. Not only is the organization moving toward their 75th anniversary in the community, they are undergoing a large shift in their focus both internally and externally. Through extensive print and online brand strategies, BONE Creative will be leveraging the public to solidify the United Way’s place as a ‘bone’afide community leader.
In this year’s campaign, BONE Creative had the opportunity to film 3 inspiring and emotional community stories. The purpose of these video vignettes was to help educate the public on the breadth of services offered by The United Way of Greater Victoria. The video vignettes worked together with the rest of the print and marketing campaign to help build community awareness.