Bone is thrilled announce the signing of a contract to rethink the web presence for portfolio management boutique Picton Mahoney Asset Management.

Based in Toronto, Ontario, Picton Mahoney Asset Management (PMAM) manages over $4 billion in assets for investors through three lines of investment solutions: alternative strategies, separately managed accounts and long-only mandates.

Preserving and enhancing the brand of a respected firm like PMAM is precisely the type of opportunity that Bone relishes.

PMAM is as courageous with their marketing as they are with their money management: They stand out. As money managers they are never indexers, closet or otherwise. The same can be said for their brand identity. No stock photos of couples walking on the beach, no lighthouses or graduation ceremonies.

Picton Mahoney Asset Management are leaders in volatility management. Our job is to let their target market know it.

At Bone we understand that we are only as good as our clients and the good news for us: These professionals are good. At the end of 2009 at the Canadian Investment Awards The Picton Mahoney Market Neutral Equity Fund received the award for Best Relative Value Hedge Fund.

Look for Picton Mahoney’s new website in the beginning of May and discover why, “It’s better in here.”