Through our Winnipeg office, BONE Creative was contracted by the Western Canadian Aviation Museum to rebuild their website. The goal of the project was to make their online presence more engaging as well as to deliver information regarding the museum events and collections more strategically.
http://www.wcam.mb.ca
2011 marks a year of great change for the United Way of Greater Victoria. Not only is the organization moving toward their 75th anniversary in the community, they are undergoing a large shift in their focus both internally and externally. Through extensive print and online brand strategies, BONE Creative will be leveraging the public to solidify the United Way’s place as a ‘bone’afide community leader.
In this year’s campaign, BONE Creative had the opportunity to film 3 inspiring and emotional community stories. The purpose of these video vignettes was to help educate the public on the breadth of services offered by The United Way of Greater Victoria. The video vignettes worked together with the rest of the print and marketing campaign to help build community awareness.
BONE Creative is currently working with Toronto based Russell Investment Group to produce a custom application that will be flash drive based. The purpose of the drive and application is to create a constant link between the asset managers and all the investment and legal documents that are regularly changing on the server. Once completed, BONE will start working on the iPad and mobile versions.
When you hang out your business shingle, it won’t be very long until some worthy cause comes knocking on your door for sponsorship dollars. Whether it’s the local baseball team, a charity auction, or a health-related issue, how can you measure whether it will do anything to boost your business? Most sponsorship opportunities offer to “put your logo on a sign” or thank you in an advertisement… but are those really valuable? Read on…
There’s a fun new trend in online marketing these days and it gets to the inner competitive child in all of us. The technical marketing term is ‘gamification’ but it essentially means taking something mundane and turning it into a game.
Remember the games you made up when you were a kid? You avoided the cracks in the sidewalk. You had to burst every bubble in the bubble wrap (ok so that’s not restricted to just kids). You learned to count to ten by playing hopscotch and on a long road trip, you played ‘punch buggy’ with your brother. And don’t doubt for a second that the urge to play games goes away when we grow up. Read on…
How many times has your sales team come home deflated from a trade show saying it was an abject failure. Although they can’t quantify it with anything more than anecdotal evidence, there are five main reasons trade shows can fail to deliver the goods.
1) You’re at the wrong show
Make sure that the people who attend the shows are the decision-makers you’re trying to reach. Tire kickers, Sunday drivers and ‘get out of school for a day’ visitors are not usually in the market for anything other than a distraction — and maybe the opportunity to collect a goodie bag of swag. Read on…
We’re proud to introduce you to Victoria’s latest and greatest addition to the furniture world. Parc Modern Interiors. Run by David and Jody Adelman and located at 546 Herald Street, we’ve been working on the ground floor helping them power through their grand opening months. We’ve prepared a hot pink branding strategy with supporting creative sparks – guerilla style decals that are easy to apply and easy to remove all in the name of good fun. Read on…
It was one of those 5 pm emergency calls that changed the shape of our week. Tourism Victoria had sponsored an electronic campaign that is appearing on the San Francisco 49ers website. We created an animiated .gif for the banner ads, as well as graphics for the 49ers LED home stadium wrap around. Check out the primary creative! “Big shots. Big thrills. Heck Yeah Victoria.” Read on…
Animation is one of the coolest media to work in and at Bone we enjoy playing with the potential. Check out this fun animation project featuring the talents of our own Denver Jackson.
I have worked with the members of the Bone Creative Team for the past 5…[read more]
— Katie Burke, Director of Marketing ~ Victoria, BC
It gives me great pleasure to recommend BONE Creative to your…[read more]
— Gina Lombardi, Director, Marketing & Advisor Services ~ Toronto, ON
