CHALLENGE:

In a highly competitive market, the challenge for Parc Modern was being able to establish a foothold in a higher end furniture market with much more established competitors.

IDEA:

With the economy slowly emerging from the recent recession, even those looking for designer furnishings were looking with a much more discerning eye. The solution really came down to practicality and efficiency. Parc Modern had decades of experience in the designer furnishing industry, and it was that experience that would be play a key roll in the positioning of their business. Rather then carry a wide variety of furnishings, like the name implies, Parc Modern specialized on seating. The difference came in the fundamental difference between form and function. Rather then basing their inventory or purely name and aesthetics, Parc Modern emphasizes comfort and functionality. In the end, it all became about SIT, PLAY, LIVE. Promote your products as not only beautiful, but functional in any and all living spaces.

RESULT:

Through a combination of targeted social media, print and online advertising and customer education, Parc Modern has carved out a niche as the “go to” boutique for comfortable, functional seating as well as professional consultation.