When you hang out your business shingle, it won’t be very long until some worthy cause comes knocking on your door for sponsorship dollars. Whether it’s the local baseball team, a charity auction, or a health-related issue, how can you measure whether it will do anything to boost your business? Most sponsorship opportunities offer to “put your logo on a sign” or thank you in an advertisement… but are those really valuable? (more…)
BONE Creative has just finished production on this year’s United Way campaign radio spots. Our goal was to create ads that would rise above the sea of banality on the airways and really grab the listener. BONE created 3 emotive scenarios to really help the listener identify with each the United Way’s impact areas:
Give them a listen and share them with your friends. Let’s all work together to keep our community strong. Please give today. http://www.uwgv.ca/
Bone joined the United Way to help them launch their 2009 Community Fund Raising Campaign. This year, the United Way has set a fundraising goal of $6.35 million. The United Way works with local organizations to help those in the community suffering with mental health & addiction, family stress & breakdown and homelessness.
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This years campaign creative has evolved to help drive home to the public how much of a difference their donations make to the community. Each of the 3 campaign scenarios focuses on one major action points for the United Way’s community efforts. The individuals that receive help from United Way funded organizations has, to-date, been largely misunderstood. In past years, research has shown that the United Way helps close to 1 in 3 people in Victoria. A truly compelling figure. As a means of educating the public, we purposely chose models that, perhaps didn’t fit the stereotypical image of a “person in need”. The mirror becomes a reflection of the results achieved in the community by United Way, all from the generous donations of those that live in, and care the most about the community.
This years campaign was rolled in the form of TSA (transit shelter advertising), community posters, bus cards, bus sides, brochures, TV advertising and radio .
See below for samples of this years campaign.
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Please give today at: http://www.uwgv.ca.
For the first time, UNITED WAY’S annual fund raising (advertising) campaign will kick off with a ‘tease.’ BONE is developing and designing an out of home and newspaper campaign to launch July 1st. The main campaign breaks in the fall with TV, radio, newspaper, transit shelter and billboard support.
While it does act as a “tease” for the upcoming campaign, the teaser works to inform and remind the public that they CAN HELP to “change the future” for hundreds of local people and families in need.
The transit shelter posters were custom fabricated (locally by Loupe Imaging) with a Mylar, mirrored surface so that the viewer could see their reflection in the mirror thus showing the part they can play in the community.
It is with great joy that we offer this reference for BONE…[read more]
— David Adleman, Owner ~ Victoria, BC
At TreeGroup we compete everyday against some of the world’s…[read more]
— Brad Simpson, VP, Investment Capital ~ Vancouver, BC
