2011 marks a year of great change for the United Way of Greater Victoria. Not only is the organization moving toward their 75th anniversary in the community, they are undergoing a large shift in their focus both internally and externally. Through extensive print and online brand strategies, BONE Creative will be leveraging the public to solidify the United Way’s place as a ‘bone’afide community leader.

In this year’s campaign, BONE Creative had the opportunity to film 3 inspiring and emotional community stories. The purpose of these video vignettes was to help educate the public on the breadth of services offered by The United Way of Greater Victoria. The video vignettes worked together with the rest of the print and marketing campaign to help build community awareness.

BONE Creative is currently working with Toronto based Russell Investment Group to produce a custom application that will be flash drive based. The purpose of the drive and application is to create a constant link between the asset managers and all the investment and legal documents that are regularly changing on the server. Once completed, BONE will start working on the iPad and mobile versions.