Bone joined the United Way to help them launch their 2009 Community Fund Raising Campaign. This year, the United Way has set a fundraising goal of $6.35 million. The United Way works with local organizations to help those in the community suffering with mental health & addiction, family stress & breakdown and homelessness.

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This years campaign creative has evolved to help drive home to the public how much of a difference their donations make to the community. Each of the 3 campaign scenarios focuses on one major action points for the United Way’s community efforts. The individuals that receive help from United Way funded organizations has, to-date, been largely misunderstood. In past years, research has shown that the United Way helps close to 1 in 3 people in Victoria. A truly compelling figure. As a means of educating the public, we purposely chose models that, perhaps didn’t fit the stereotypical image of a “person in need”. The mirror becomes a reflection of the results achieved in the community by United Way, all from the generous donations of those that live in, and care the most about the community.

This years campaign was rolled in the form of TSA (transit shelter advertising), community posters, bus cards, bus sides, brochures, TV advertising and radio .

See below for samples of this years campaign.

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Please give today at: http://www.uwgv.ca.