We’re proud to introduce you to Victoria’s latest and greatest addition to the furniture world. Parc Modern Interiors. Run by David and Jody Adelman and located at 546 Herald Street, we’ve been working on the ground floor helping them power through their grand opening months. We’ve prepared a hot pink branding strategy with supporting creative sparks – guerilla style decals that are easy to apply and easy to remove all in the name of good fun. (more…)
It was one of those 5 pm emergency calls that changed the shape of our week. Tourism Victoria had sponsored an electronic campaign that is appearing on the San Francisco 49ers website. We created an animiated .gif for the banner ads, as well as graphics for the 49ers LED home stadium wrap around. Check out the primary creative! “Big shots. Big thrills. Heck Yeah Victoria.” (more…)
Animation is one of the coolest media to work in and at Bone we enjoy playing with the potential. Check out this fun animation project featuring the talents of our own Denver Jackson.
Congratulations to BONE client Franca Organics on being featured as the front cover story in the Fall edition of the EcoTrend Ecologics Newswire. EcoTrend Ecologics Ltd. is an international distributor representing high quality products and servicing both retail health stores and alternative healthcare practitioners.
Franca’s relationship with Ecotrend will introduce their “Pure, Simple and Powerful” line of products to over 1,800 retail and professional suppliers.
On their own website, Franca Organics is featuring a free shipping offer on orders over $100, so check out these fabulous organic products for yourself before they hit the big time on the international market!
BONE Creative has just finished production on this year’s United Way campaign radio spots. Our goal was to create ads that would rise above the sea of banality on the airways and really grab the listener. BONE created 3 emotive scenarios to really help the listener identify with each the United Way’s impact areas:
Give them a listen and share them with your friends. Let’s all work together to keep our community strong. Please give today. http://www.uwgv.ca/
Bone is pleased to help the United Way of Greater Victoria hit a home run with its 2010 campaign. The community goal is $6.2 million. Launched this week, the creative development and design were conceived and executed by Bone’ dynamic duo: Shon Taylor and Jason Dauphinee.
Materials produced include: TV and radio commercials, print and outdoor advertisements, brochures, PowerPoint presentations, and the United Way’s website .
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Bone is proud to announce Western Academy of Photography, a PCTIA accredited photography, photojournalism and new media school based in Victoria, has selected BONE as its advertising Agency of Record. Immediate tasks assigned include the design and development of a new visual identity, positioning line, web site and strategic plan for growth.
This job is more than business; it has a personal story to it. Our Co-Creative Director, Shon Taylor, graduated from WAP in 1995. Take a look at his portfolio, we humbly believe WAP produces some talented photographers.
This year’s graduating class is another bumper crop. See for yourself and have your senses stirred at the graduate exhibition, Exposure. Showing on June 16 and 17 in Victoria, Exposure celebrates the creative imagery and writing of WAP’s graduating students from its Professional Photography, Journalism, Photojournalism and Advanced Visual Communications Programs.
DETAILS:
TOPAZ ROOM – COMFORT INN – 3020 Blanshard Street Victoria, BC
June 16: 6:00pm – 9:00pm
June 17: 10:00am – 4:00pm
Now, more about our brand building efforts on behalf of Western Academy of Photography.
For a shop that loves brand building as much as Bone, being asked to work with one of Canada’s oldest and most prestigious schools of photography is exactly the kind of opportunity we live for. Take a brand with a great history and infuse it with 1,000 ccs of brand focus.
We are utilizing a similar strategy to the one we implemented for Sooke Adventure Tourism College that, in the past year, has produced double digit wait lists, an increase of 400% in applications and a 100% increase in enrolment.
Our plan is as follows:
S.W.O.T. analysis
Brand Foundation Meeting
Visual Vision Statement
Growth Plan
Brand Development Implementation
Print Collateral Upgrade
Print/Digital Campaign
Online Marketing Campaign
Social Marketing Campaign
Ongoing Direction
We will keep you posted on the progress as our plan takes shape.
There is no greater compliment than when a respected peer from the world of professional design let’s you know that they like your work. So when Smith Designs approached Bone to do their website we were delighted (and a little nervous).
For the past 25 years Jeff Smith has designed interior living spaces by taking the time to understand exactly what their client’s want and deliver. If accolades are any indication, Smith Designs really “gets it”, winning 3 gold and 10 silver Care Awards and nominated for 6, winning 2 Georgie Awards in 2009 alone.
So what do you do when a great designer asks you to do some work for them?
We ultimately decided to do what we always do. We took the time understand our client. We reviewed their marketing material and did a competitive analysis. Then came the really important part: We sat down with the fine team at Smith Designs asked a series of questions to discover what they really want. From there we crafted a plan, reviewed it with them, tweaked it, reviewed it again.
Find out the results when the Smith Designs website launches in early May.
Bone is thrilled announce the signing of a contract to rethink the web presence for portfolio management boutique Picton Mahoney Asset Management.
Based in Toronto, Ontario, Picton Mahoney Asset Management (PMAM) manages over $4 billion in assets for investors through three lines of investment solutions: alternative strategies, separately managed accounts and long-only mandates.
Preserving and enhancing the brand of a respected firm like PMAM is precisely the type of opportunity that Bone relishes.
PMAM is as courageous with their marketing as they are with their money management: They stand out. As money managers they are never indexers, closet or otherwise. The same can be said for their brand identity. No stock photos of couples walking on the beach, no lighthouses or graduation ceremonies.
Picton Mahoney Asset Management are leaders in volatility management. Our job is to let their target market know it.
At Bone we understand that we are only as good as our clients and the good news for us: These professionals are good. At the end of 2009 at the Canadian Investment Awards The Picton Mahoney Market Neutral Equity Fund received the award for Best Relative Value Hedge Fund.
Look for Picton Mahoney’s new website in the beginning of May and discover why, “It’s better in here.”
It gives me great pleasure to recommend BONE Creative to your…[read more]
— Gina Lombardi, Director, Marketing & Advisor Services ~ Toronto, ON
It gives me great pleasure to recommend BONE Creative to your…[read more]
— Gina Lombardi, Director, Marketing & Advisor Services ~ Toronto, ON
