Comments for BONE

Comment on Marketers – Get Your Game On! by brhanu

brhanu — Sat, 30 Apr 2011 17:31:39 +0000

love it…

Comment on Marketing budget cuts gone beyond scratches and bruises? by Summer Coley-Ward

Summer Coley-Ward — Mon, 18 Apr 2011 07:06:11 +0000

Great call. I do market analysis and design niche strategies for small business clients on Vancouver Island. Social Media is one essential tool we us in conducting market research; Thus, I can attest to your advice as being sound. Social Media is a valuable “real-time” tool for focused market analysis. Rather than stats (which are often 2 years behind), you get conversation – Social Media captures the details, the thought processes and the feelings that stats and many surveys can’t. I liken the difference to asking someone outright what they want for their birthday, over trying to guess what they want based on all the other crap they already have. Either could work, but a more direct method saves you time and money.

Comment on 5 easy diet tips for your marketing budget by Lester Machin

Lester Machin — Tue, 12 Apr 2011 08:10:57 +0000

We have definitely been in marketing or advertising for a a long time and in addition my own partner continues recommending to me that our company should certainly try (blank) voice broadcasting being a way to generate prospects. I really simply believe the idea difficult to be able to imagine that it in reality is effective. Everytime I personally experience 1 of these kinds of telephone calls I really just hang up straightaway yet he boasts of the fact that it provides for a very economical way to bring in qualified prospects. I i’m nevertheless undecided however I am aware of that our other methods we are implementing are just growing to be more (blank) expensive.

Comment on Whoa! What’s that squiggly square? And why is it on your ad? by Jordan Harbour

Jordan Harbour — Sat, 19 Mar 2011 16:44:40 +0000

QR codes are pretty neat. I was surprised to learn that they’ve been around since 1994, considering how they’re just starting to appear around Victoria now (or at least I’ve only noticed them recently). Keep up the good articles!
Jordan

Comment on 5 Reasons Trade Shows Fail by Tweets that mention 5 Reasons Trade Shows Fail | The Bone Yard -- Topsy.com

Tweets that mention 5 Reasons Trade Shows Fail | The Bone Yard -- Topsy.com — Thu, 17 Feb 2011 00:17:56 +0000

[...] This post was mentioned on Twitter by CMA Manitoba, joanne simonis. joanne simonis said: 5 Reasons Trade Shows Fail | The Bone Yard Blog | http://wp.me/p14LFh-93 [...]

Comment on Ok… I did it. Do you give up…? by Tweets that mention Ok… I did it. Do you give up…? | The Bone Yard -- Topsy.com

Sat, 08 Jan 2011 03:32:42 +0000

[...] This post was mentioned on Twitter by CMA Manitoba. CMA Manitoba said: A blog rant after weeks of couch potatodom from Bone Thinking | "Ok I did it. Do you give up?" The Bone Yard | http://ow.ly/3AkHc [...]

Comment on 5 easy diet tips for your marketing budget by 5 easy diet tips for your marketing budget | The Bone Yard | Dan Lipsky Business 101

Tue, 28 Sep 2010 02:15:04 +0000

[...] See the article here: 5 easy diet tips for your marketing budget | The Bone Yard [...]

Comment on Cut the FAT: A bloated campaign by David Rosen

David Rosen — Tue, 21 Sep 2010 19:58:17 +0000

I concur with Joanne’s initial take on the outdoor ad campaign in terms of both the medium and the message, and, additionally, the absence of any call to action — like repeal the blah blah blah, vote no on xxx, contact your legislator, etc. instead of just listing a web address.. Maybe folks already familiar with the issue got the point, but I didn’t. The image looked like some sort of pitch to save the panda. Kinda bizarre really.

I too am glad your campaign succeeded and you nipped this injustice in bud. But I suspect it had more to do with you blogs, press releases and the like than the billboards.

Comment on Cut the FAT: A bloated campaign by joanne

joanne — Tue, 21 Sep 2010 16:31:36 +0000

Hey Kyle! Thanks for the background! Agreed that a happy client is mission accomplished. I was only giving the consumer’s view on the outdoor portion of the campaign. Glad the law got changed. And I actually believe the illustrations deserve an award for creativity. I’m just saying it took me months to connect the panda to the potato… and even longer to connect it to the potato farmer’s plight.

Comment on Cut the FAT: A bloated campaign by Kyle Romaniuk

Kyle Romaniuk — Tue, 21 Sep 2010 01:55:53 +0000

I’m sure you aren’t aware of the big picture, or what the client paid for that matter, so here’s some of the background…

The project objective was to lobby against a new law that had been passed, which was going to hurt small local farmers, restauranteurs and grocers, by limiting the production and access to local potatoes.

The goal was to get the new law changed.

The client came to us with a modest budget and an initial request for a single full-page full-colour ad in the major newspaper. They did not realize the media space alone for that space exceeded their entire budget.

Instead (and within their budget), we created and maintained a blog, issued news releases, coordinated interviews with media which resulted in earned media through print and TV coverage, while the billboards and transit did increase awareness it also created political and public pressure to change the new law that just got passed endangering our local potatoes.

We wouldn’t have normally gone for selecting media that didn’t enhance the concept, but the budget was extremely limited, and due to timing and a bit of luck we got a great deal and immediate availability on the space. And to increase pressure through mass media presence suited the strategy.

The campaign achieved its goal in just 3 weeks, getting the law changed in favour of the local potato farmers.

In short: the client – extremely happy.

We are pretty proud of the creative and the result, and all the feedback we have received has been positive, until now.

Sincerely,
Your friends at Cocoon