WordPress has evolved into a platform where developers can build anything they imagine. However, the more complex your website becomes, the more time it takes to query your database and download your theme’s assets.

WordPress Performance Plugins

The most common way to solve this issue is by installing a WordPress performance plugin.

There are tons of performance plugins on the market: some of the most popular are WP Super Cache, W3 Total Cache, and our favourite WP Rocket!

BONE Creative has implemented WP Super and W3 Total on various installations throughout the years and has always struggled to customize them.

WP Super lacks features and W3 Total is overly convoluted. But we found WP Rocket to be both easy to customize and reduce unnecessary downtime due to its simplicity. It just works.

Here are some of our favourite WP Rocket features

Page Caching

Caching creates an ultra-fast load time, essential for improving Search Engine Optimization and increasing conversions. When you turn on WP Rocket, page caching is immediately activated.

Preloading Cache

Because our crawler simulates a visit to preload the cache, the indexing of your website by search engines is instantly improved.

Browser Caching

With browser caching, your browser stores static contents (JS, CSS, images). When a visitor goes to another page on your website, your static content does not need to load again.

HTML, CSS & JS Minification

WP Rocket reduces the weight of your HTML, JavaScript and CSS files through minification. Lighter files mean faster load time!

Content Delivery Network

To reduce the latency of HTTP requests, WP Rocket allows you to seamlessly use most CDN services (such as Amazon Cloudfront).

DNS Prefetching

We offer a tool to reduce the time of DNS resolutions from external domains, by preloading.

Google Font Optimization

Fewer HTTP requests for a faster website thanks to Google Fonts optimization.

Defer JS Loading

JavaScript files are loaded after the end of the rendering of the page. Thus, this technique reduces the loading time of your website.

WP Rocket for WordPress Conclusion

WP Rocket integrates the latest features in terms of performance. You can install and configure WP Rocket in less than 3 minutes and unlike other plugins, you don’t need to be a rocket scientist to configure it!