Synapse ITS
Promoting a new identity for traffic safety and accessibility experts.
Synapse ITS was a newly formed group made of industry leaders in transportation safety, accessibility and efficiency. They came to BONE Creative requesting a complete brand identity, including a logo, a stunning website that demonstrates their bona fides, and supporting collateral.
The Focus
The new brand took its name from synapses – junctions in the brain that communicate by passing information from one point to another. So it was our job to convey that idea of smart connections visually, incorporating it into every aspect of the brand.
The website
We crafted a highly polished website. Incorporated throughout the site are unique and memorable animations involving pathways and traveling nodes of information. They are energetic, yet simple and reliable enough to not distract from the message of safety.
Conclusion
With trade shows on the horizon, Synapse had a tight timeline to hit. We delivered on time, with a complete brand identity and detailed web experience. Check it out for yourself.
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